9 Ways to Keep Google Happy

A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. Changes in the way Google will be evaluating pages for search rankings are intended to address two major problems:

- Search engine spam, and

- Ensuring that ‘fresh’ documents score higher than ’stale’ ones

Here is a summary of some of the general principles outlined in the document. Most SEO specialists agree these are reasonable principles, and it is only a matter of time before they are adopted.
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